Toniic is a global community of more than 400 high-net wealth individuals (HNIs), family offices, and foundations seeking deeper positive net social and environmental impact across the spectrum of capital.
As a C3 network partner, Toniic has worked with its members to uncover and test compelling content and required resources aimed at activating HNIs and family offices in the greater use of catalytic capital.
As part of the first phase of the C3 partnership (2022–2024), Toniic conducted research among its HNI and family office members, seeking to understand their needs with respect to catalytic capital, including perceptions, barriers, opportunities, and ways to encourage more deployment of capital with a catalytic lens. Based on this research, Toniic produced a research report and developed an online training course (publicly available) for HNI and family office investors interested in exploring the deployment of catalytic capital.
Toniic entered the second phase of the C3 partnership in 2025 to expand catalytic capital deployment among their network members and the broader ecosystem. Building on insights from prior research, particularly the need for greater collaboration, Toniic, in partnership with other impact investing organizations, has hosted nine collaborative catalytic capital gatherings—a series of small, interactive workshops through the Network-Led COP workstream to connect active and new catalytic capital investors. Through this work, Toniic has also captured and shared innovative approaches and lessons learned through briefings and articles to engage the broader impact investing community and promote wider adoption of catalytic capital strategies.
“Impact investors are clustering at the ‘market rate’ end of the spectrum, leaving many high-impact opportunities underfunded,” says Adam Bendell, president of Toniic. “This project has supported a deep dive with our members to understand how to foster greater deployment of catalytic capital and to share those learnings with the public.”
For more on Toniic: https://toniic.com/